This chapter explores how to identify what triggers your optimal performance. For many leaders their ultimate driver is to make a positive impact in the world. Emphasis on discovering your purpose and designing practices to align it with your business goals.

Practices in the Book:

Purpose Work (pg. 106)

Career & Life Reflections (pg. 111)

Leaders in the Book:

Kate Grathwol, President and CEO of Vision Loss Resources and Contract Production Services (pg. 104)

Amelia Mata, Owner and CEO of Hennepin Home Health Care and Under the Weather (pg. 109)


“How to Become a Leader’s Leader” -James Kerr

“20 Experts Share Their Best Leadership Tips” -John Brandon

“10 Unmistakable Signs You Should Be Working for Yourself” -Liz Ryan (video)

“At the End, You Will Get Your Turn” -Simon Sinek (video)

“7 Characteristics of Peak Performers” -Bobbie Goheen

“9 Books Every Founder Should Read” -Inc.

“If You’re Too Busy for These 5 Things, Your Life is More Off Course Than You Think” -Benjamin P. Hardy

“How to Be Creative Like a Motherf*cker- Cheryl Strayed” -Tim Ferriss (podcast)

“Discovering Your Purpose” -Sue Hawkes (blog)

“The 3 Things You Need to Be Happy at Work” -Annie McKee

“The Lessons Most People Learn Too Late in Life” -Ayodeji Awosika

“My Morning Routine” -Wendell Potter

“What Are You Willing to Struggle For?” -Mark Manson

“How to Be a CEO” -Adam Bryant

“Where Would We Be Without Failure?” -Seth Godin


“If you aren’t making a difference in other people’s lives, you shouldn’t be in business. It’s that simple.” -Sir Richard Branson, English business magnate and founder of The Virgin Group

“If you think you are too small to make a difference, try spending the night in a closed room with a mosquito.” -African proverb

“When your head says one thing and your whole life says another, your head always loses.” Humphrey Bogart in the movie Key Largo.

Ali StieglbauerChapter 8: Pouring Gas on the Fire